"Art is not a pure meritocracy. It is meritocracy plus marketing."

I need to create as much content around this book. That’s the only way people are going to find it.

Today’s interview is with author Greg Larson. Greg recently published Clubbie: A Minor League Baseball Memoir. The Los Angeles Times calls Clubbie “An emotional backstage look at… life in the minor leagues.”

In this interview Greg gives us a masterclass in book promotion.